Blogs
Word-of-Mouth Communication Study
http://www.wom-study.blogspot.com
This blog creates a space to discuss my research on word-of-mouth communication and buzz marketing practices.
WOM, Buzz, and Viral Marketing Communication
http://www.wom-teach.blogspot.com
Broadly, the purpose of this blog is to educate and help people learn about WOM, buzz, and viral marketing. More narrowly, this blog will support a special topics class I will be teaching at Northeastern University.
Advanced Organizational Communication
http://www.cmnu531.blogspot.com
This team blog creates an online forum for students in Advanced Organizational Communication at Northeastern University to share and discuss ideas related to concepts discussed in the course.